LGPD Compliance in WordPress: The Ultimate Guide for Beginners

I remember reviewing my site analytics years ago and seeing a sudden burst of traffic from São Paulo. I felt a rush of excitement seeing my content reach people across the globe.

Then it hit me: was my site actually legal for those readers, or was I accidentally inviting a massive fine into my inbox?

That’s because your Brazilian readers, customers, and visitors are protected by the Lei Geral de Proteção de Dados (LGPD). Similar to other laws such as the GDPR, the LGPD gives people who live in Brazil more control over their data.

And there’s another similarity to GDPR: the LGPD applies to your website, blog, or online store, no matter where you live. 

If you have one single visitor from Brazil, then this article is for you.

In this LGPD compliance guide, I’ll show you how to create privacy policies, cookie popups, compliance forms, and much more, in order to comply with this important privacy law (and avoid costly fines!)

Even better, I’ll go one step further and turn the LGPD’s strict regulations into a way to build lasting trust with your visitors, improving your brand reputation while staying on the right side of the law.

⚠️ We are not lawyers. This article is for informational purposes only and does not constitute legal advice. We highly recommend consulting with a qualified legal professional to make sure your business is fully compliant with the LGPD and other privacy regulations.

LGPD: TL;DR

If you’re in a hurry, here’s a quick summary of the compliance steps covered in this guide:

	Key Rule	Action Item
Data Audit	Identify all personal and sensitive data you collect.	List every tool (SEO, Analytics, Forms) and the specific data it stores.
Data Minimization	Collect only the absolute minimum information required.	Audit your forms and remove non-essential fields like phone numbers.
Sensitive Data	Stricter protection is required for health, religion, or ethnic data.	Use separate, unchecked consent boxes and enable 2FA for data access.
Privacy Policy	Transparency is the foundation of LGPD compliance.	Use the WordPress privacy policy generator to create this important document.
Cookie Management	Non-essential cookies require explicit opt-in consent.	Add a cookie popup that blocks scripts until the visitor clicks ‘Accept.’
Cookie Policy	Users prefer clear, bite-sized information about trackers.	Generate a separate page listing every cookie’s purpose and duration.
Script Blocking	You are responsible for data collected by third-party tools.	Use a plugin to block Google Analytics and Meta Pixels by default.
Consent Logging	You must be able to prove consent during a legal audit.	Maintain a secure log of user IP addresses, choices, and timestamps.
Right to Opt-Out	Users must be able to revoke consent at any time.	Create a ‘Do Not Sell My Info’ page.
Right to Erasure	Users have the ‘right to be forgotten.’	Use a dedicated form to process deletion requests within 15 days.
Data Portability	Users can request their data in a machine-readable format.	Use the WordPress Export Personal Data tool to provide a .zip file upon request.

What is the LGPD?

The Lei Geral de Proteção de Dados (LGPD) is Brazil’s main data privacy regulation that controls how personal information is collected, processed, and shared. It applies to any individual or organization that processes the personal information of people located in Brazil.

Just like other privacy laws, such as the General Data Protection Regulation (GDPR), LGPD doesn’t just affect websites or businesses based in Brazil.

It can actually affect many WordPress websites, blogs, and organizations all over the world. If you handle data related to people living in Brazil, then the LGPD may apply to you, regardless of your location.

When I first reviewed the LGPD’s definition of ‘personal data,’ I was surprised by how broad they are.

To start, it includes any information that can identify a person, including: 

• Full names, initials, and surnames.
• Contact details such as personal email addresses and phone numbers.
• Digital identifiers including IP addresses and cookie data.
• Location data like GPS coordinates or physical residential addresses.

However, unlike some other privacy laws, the LGPD also creates a special category for ‘sensitive personal data.’

This includes information about: 

• Racial or ethnic origin.
• Religious beliefs or political opinions.
• Health data or genetic and biometric information.

Under the LGPD, this data requires even stricter protection.

Why Should WordPress Users Care About LGPD Compliance?

If you ignore the LGPD, then you could face serious consequences, including large fines. If you break these privacy laws, then the Brazilian National Data Protection Authority (ANPD) can issue fines of up to 2% of your total revenue in Brazil, for the previous fiscal year.

I remember when I first looked at these numbers. I was shocked to see that the maximum fine can reach 50 million Reais per violation!

Even worse, these costs can add up quickly if authorities discover multiple infractions during an audit.

However, complying with the LGPD isn’t just about avoiding fines. It shows readers, visitors, and potential customers that you care about their privacy.

By giving your audience more control over their personal information, you’re proving that you’re trustworthy and responsible. 

In fact, when I started being more transparent with my audience, I noticed that my engagement rates actually improved! Complying with privacy laws can often lead to more signups and sales, helping you grow your online business in a responsible way.

How LGPD Affects Your WordPress Site

While the LGPD covers a lot of ground, there’s a few core principles that will most likely affect you as a website owner: 

• Users can check their information: Users can ask you to confirm whether you’re collecting and processing their personal data. They can also request a full copy of that information. 
• Fix data errors: Visitors can ask you to fix any information that’s incomplete, inaccurate, or out-of-date.
• You must clean up excessive data: Users can request that you delete any data that’s unnecessary, excessive, or processed in a way that doesn’t comply with the LGPD. Even if a third-party collected this data, it’s still your responsibility to delete.
• Users can delete their data: Users have the right to delete personal data, even if it was originally processed with their consent. While this may be frustrating, I’ve found that honoring a deletion request quickly actually improves the user’s impression of your brand. 
• Users can move their data elsewhere: Readers can request that their data be moved to another service or product provider. Once again, complying with these requests in a clear and straightforward way can actually improve your brand image. 
• Understand who else sees their data: Users have the right to know any public or private entities you’ve shared their information with. I remember being nervous about being so open, but my readers actually thanked me for the transparency.
• Informed consent: You must tell users that they have the right to deny consent, and explain what will happen if they do.

How to Improve Your LGPD Compliance in WordPress

At its core, privacy compliance is really just about being open with your users about how you handle their information.

I can’t guarantee that this guide covers every step you’ll need to take, but it will put you in a much stronger position for compliance.

As an added bonus, many of the steps in this guide will also help you comply with other privacy laws, such as the California Consumer Privacy Act (CCPA) and Saudi Arabia’s Personal Data Protection Law (PDPL).

Now, let’s get started! You can navigate through the main sections by following the links below:

• Perform a Data Audit
• Collect Less Data
• Be Extra Careful with ‘Sensitive Data’
• Create a Privacy Policy
• Add a Cookie Popup
• Write a Separate Cookie Policy
• Block Third-Party Scripts
• Track and Log Visitor Consent
• Build Trust with Opt-Outs
• Support the ‘Right to Delete’
• Handle Data Access Requests Efficiently
• Frequently Asked Questions about LGPD
• Additional Resources for LGPD Compliance

Perform a Data Audit

To comply with the LGPD, you must first identify and document every piece of personal data your website collects, processes, and stores. This means performing a complete data audit.

To get started, I recommend making a list of every tool that gathers data, such as your SEO tools, analytics plugins, and form builders. You should look at each one and ask if your site explicitly needs that specific piece of information, in order to work.

To go a bit deeper, try asking yourself these questions about each plugin or tool:

• What specific personal data does it collect? This might be names, email addresses, IP addresses, or sensitive data like religious beliefs.
• Where is this data stored? Is it stored locally on your server or sent to a third-party service outside of Brazil?
• What is the legal basis for collecting this information? Do you have a specific reason for this data processing, such as consent or executing a contract? 
• How long is this data kept? Do you have a data retention policy that makes sure you delete the information once it’s no longer needed?
• Is this data shared with anyone? In particular, are there any service providers or advertisers involved in the process?

This may immediately reveal areas where you need to adjust your data handling practices in order to comply with the LGPD.

Expert Insight: Why I Audit My Sites When I started my first WordPress blog, I didn’t give much thought to what was happening behind the scenes. I was just happy to see my traffic growing and my contact forms getting filled out by new readers from all over the world.

Looking back, I realize I was collecting massive amounts of data without a plan. Performing this audit isn’t just a legal chore; it’s about understanding your own digital footprint so you can protect your visitors – and yourself.

Collect Less Data

When it comes to collecting data, I use a simple rule: if I don’t have an explicit use for that data right now, then I don’t collect it.

This is called data minimization, and it’s the best way to stay LGPD-compliant. It means you only gather information that’s adequate, relevant, and strictly necessary for your site to function.

After performing a data audit, I recommend looking critically at all the data you currently collect. Do you really need every piece of information, or are you just keeping it on the off-chance it might be useful later?

When you avoid asking intrusive questions, you clearly demonstrate that you respect the user’s privacy. This will make visitors feel more confident and comfortable interacting with your site because they know you aren’t trying to get as much information out of them as possible.

By contrast, I find that asking for too much information actually slows down a site’s growth. For example, if someone is trying to join your membership site on a slow mobile connection, every extra field is another reason for them to give up and leave.

By asking for less, you aren’t just staying legal – you’re making it easier for people to sign up.

Be Extra Careful with ‘Sensitive Data’

Sensitive data carries a much higher legal risk and a significantly higher threshold for LGPD compliance. 

It includes information about a person’s racial or ethnic origin, religious beliefs, political opinions, or even their health and genetic data. 

You should also consider that some questions may indirectly reveal sensitive information. For example, asking about a person’s dietary requirements could technically reveal their religious beliefs or a medical condition. 

In that case, you may be able to rephrase your questions to get the info you need, without touching a sensitive category.

If you absolutely must collect sensitive personal information, then you should take these extra precautions straight away: 

• Separate Checkboxes: When requesting sensitive information, you must use a separate consent box that’s unchecked by default. You cannot rely on ‘standard’ consent or a general “I agree to the terms” box. The LGPD requires that consent for sensitive data be specific and highlighted, meaning it must stand out and clearly explain the exact risk and purpose.
• Stricter Security: Because the harm of a breach is higher, your security must be tighter. I recommend using advanced encryption tools like AES 256 for your database, plus enabling Two-Factor Authentication (2FA) for any account that can view this sensitive information. 
• Data Protection Impact Assessment (DPIA): For sensitive data, the authorities may expect you to have a RIPD (the Brazilian version of a DPIA) prepared. This is a document where you identify the risks and prove you have a clear plan to mitigate them.

However, the safest method is always to avoid collecting this information in the first place, so I recommend avoiding sensitive data wherever possible. 

Create a Privacy Policy

I’ve heard from many website owners who think a privacy policy is just some boring legal text that no one will ever read. However, a privacy policy is actually the best way to prove that you’re a responsible website owner. 

It is a page that clearly explains what personal data you collect, how you use it, and who you share that information with. It’s a literal map of your data practices that helps visitors understand the steps you take to respect their personal information.

The good news is that WordPress comes with a built-in privacy policy generator, so it’s easy to create this important document. 

To get started, go to Settings » Privacy in your WordPress dashboard.

One option is creating an entirely new page, where you’ll display your privacy policy.

To do this, click the ‘Create’ button.

This will create a new page and open it for editing.

You can now make changes to this page using the standard WordPress block editor.

Want to add the privacy policy to an existing page instead? Then open the ‘Change your Privacy Policy page’ dropdown.

After that, choose your page and click the ‘Use This Page’ button.

You’ll typically want to make some changes before publishing this page, so click the ‘Edit’ link.

This will open the default privacy policy in the WordPress editor.

You can now make your changes to the standard privacy policy.

If you need more information, then we also have a step-by-step guide on how to add a privacy policy in WordPress. 

Alternatively, you can use our WPBeginner privacy policy as a starting point for your draft.

If you use our template, then just remember to replace all references to WPBeginner with the name of your own business or blog.

In particular, you’ll need to explain the specific rights your visitors have.

Even more importantly, you must clearly tell visitors how to exercise their rights. For example, you might link to the form where visitors can ask for a copy of their data or request that you update an old email address.

Finally, it’s important to regularly review and update your privacy policy. That way, you can make sure it always accurately represents your current data habits and stays compliant with evolving laws like the LGPD.

Add a Cookie Popup 

When it comes to collecting data, the LGPD uses an opt-in model for most cookies. This means you must obtain free, informed, and unambiguous consent before collecting any non-essential data. 

Thankfully, a well-designed cookie popup can clearly inform visitors about the types of cookies you use, the data you collect, and why you’re collecting it. It can also give visitors a straightforward way to accept or reject those cookies before any scripts fire. 

There are many different cookie banner plugins on the market. However, I highly recommend WPConsent because it makes adding a cookie popup to your site incredibly simple, while fully supporting LGPD’s opt–in mode.

I use WPConsent on my websites, and we also use it on WPBeginner for cookie consent management. It is a self-hosted solution, so all visitor consent data stays on your own server. You can read more about my experience in our detailed WPConsent review.

To get started, you simply install and activate the plugin.

Upon activation, WPConsent will scan your entire site for active cookies and record every single one it finds, so you don’t have to search for cookies manually.

Next, WPConsent’s helpful setup wizard will show you how to customize your cookie popup.

As you make changes, WPConsent displays a live preview, so you can see exactly how the banner will appear on your WordPress site. 

You can then adjust the layout, position, font size, button style, colors, and even add your own custom logo.

Expert Tip: Always test your cookie banner on a mobile device before publishing. Popups that look great on a desktop can sometimes cover important content on smaller phone screens, which can frustrate your visitors.

When you’re happy with how everything looks, simply save your changes – and you’re done!

WPConsent will now block all non-essential cookies until visitors give you their explicit consent.

Expert Tip: While the free plugin handles standard compliance, advanced features like detailed consent logging and smart geolocation require the premium version of WPConsent.

Write a Separate Cookie Policy

The LGPD states that you must provide ‘clear, precise, and easily accessible’ information about how you process data, including how you use cookies.

To meet this legal standard without cluttering your privacy policy, I recommend creating a separate cookie policy. This is typically much less overwhelming compared to a huge, bloated privacy policy that tries to explain everything. 

In your cookie policy, you should clearly list the different types of cookies your site uses, like essential cookies, analytics, or marketing cookies. You should also explain their purpose, such as tracking visitors or delivering targeted advertisements.

It’s also smart to specify what personal information these cookies collect, like IP addresses or browsing history.

To encourage visitor trust, make sure this policy is easy to understand. This means avoiding technical terms or legal jargon, and instead using clear language that anyone can follow.

Thankfully, a tool like WPConsent can do all this for you. 

WPConsent can scan your site and identify all active cookies. To turn this information into a cookie policy, go to WPConsent » Settings in your WordPress dashboard.

Then, simply select the page where you want to display the cookie policy.

WPConsent will then go ahead and add this policy to your chosen page. 

It’s as easy as that.

Are you using WPConsent to display a cookie popup? Then visitors can access your cookie policy directly from the popup.

When the popup appears, visitors can simply click the ‘Preferences’ button, followed by the ‘Cookie Policy’ link.

And that’s it.

WPConsent will take them straight to the right page so they can see exactly how you’re protecting their personal information.

Block Third-Party Scripts

Major tracking solutions like Google Analytics, Google Ads, and Facebook Pixel often collect data from your visitors to build behavioral profiles.

According to the LGPD, you’re responsible for managing how these third-party tools collect and use all of that data.

Unlike laws that only require an opt-out link, the LGPD follows a strict opt-in model. This means you must block these third-party scripts until the visitor explicitly gives you permission to use them.

So, how do you control external tracking tools? The solution is to use a plugin with automatic script blocking. This stops tracking scripts from loading until the visitor clicks ‘Accept.’

WPConsent has an automatic script blocking feature that works out-of-the-box. 

Behind the scenes, it automatically detects and blocks common tracking scripts like Google Analytics, Google Ads, and Facebook Pixel, without causing your site layout to break.

As soon as the visitor gives their consent, WPConsent goes ahead and executes the script. This provides a truly smooth user experience because it doesn’t need to reload the page.

Track and Log Visitor Consent

Simply getting a visitor’s consent is not enough. If a regulator ever audits your website, then you need to provide clear proof that each visitor gave their permission before you started tracking them.

That’s why having a paper trail is the best way to protect your website, blog, or online store. 

Once again, WPConsent does the heavy lifting for you by automatically logging user consent. It records all important details, including the user’s IP address, their specific consent choices, and the exact date and time when those choices were registered.

You can see all this information by heading to WPConsent » Consent Logs in your WordPress dashboard. 

This shows all the visitors who’ve ever interacted with your site banner. 

Do you need to share this log with someone else, such as a legal advisor or auditor? Then you can simply export it from your WordPress dashboard by selecting the ‘Export’ tab.

Then, just enter a ‘From’ and ‘To’ date for the consent log, and click the ‘Export’ button. 

Build Trust with Opt-Outs

Under the LGPD, you must give visitors an easy way to revoke consent. In fact, Brazilian users have the legal right to change their mind at any time, even if they previously consented to having their data collected or sold. 

The easiest way to add an opt-out is by using WPConsent’s Do Not Sell add-on.

This adds a dedicated page to your site where users can exercise their right to opt-out of sharing their data, even if they gave consent previously. 

Even better, these requests are stored locally in a custom table on your site, so you can review and respond to them straight away. 

For a complete walkthrough, please see our guide on how to create a do not sell my info page in WordPress

Support the ‘Right to Delete’

Just because someone gives you their personal information, doesn’t mean it’s yours to keep forever. Under the LGPD, that data always belongs to the user, so they can ask you to ‘forget’ it at any point.

There’s several ways to accept and process data deletion requests, but one of the easiest is adding a form to your site. A good form will collect all the information you need to comply with the request, and then store all these requests in a centralized location ready for you to review.

Under Brazil’s LGPD, you must fulfil data subject requests within a 15-day timeframe, so this streamlined approach is really helpful.

To achieve this, I recommend using WPForms. It is the best drag-and-drop form builder for WordPress and simplifies LGPD compliance by offering pre-built templates for Right to Erasure and Data Request forms.

We use WPForms on WPBeginner for our contact forms and annual surveys. To learn more about our experience, you can see our complete WPForms review.

WPForms also has a powerful entry management system. This means you can easily filter all the submissions from your various forms and identify any data deletion requests.

Warning: Deleting personal data is a permanent action. Before you use this tool, I highly recommend creating a complete backup of your WordPress site so you can restore your data if you make a mistake.

To review your entries, simply head over to WPForms » Entries in the WordPress dashboard.

Here, you’ll see all the forms across your entire WordPress website.

Simply find your data erasure form and click it.

You’ll now see all your ‘delete data’ requests.

Pro Tip: Since there’s a strict deadline, I recommend reviewing your form entries as often as possible. Ideally, you should check at least once per week.

And once you receive a data deletion request, WordPress has a built-in Erase Personal Data tool. Just head over to Tools » Erase Personal Data to access it.

In the ‘Username or email address’ field, type in the user’s information in order to find their record. 

This tool even includes a ‘Send personal data erasure confirmation email’ setting. This simple, automated step removes any guesswork for the user, providing them with immediate peace of mind and reinforcing your commitment to total transparency.

For more information, please see our guide on how to export and erase personal data in WordPress. 

Handle Data Access Requests Efficiently

Under the LGPD, users have two powerful rights that complement each other: the Right to Access and the Right to Portability.

Essentially, users don’t just have the right to look at their data. They also have the right to receive it in a portable file that they can take to another company or service provider.

Without the right tools, you’d need to spend hours manually searching through email logs, contact entries, user profiles, and any other places where you store information about that specific user.

However, by putting the right tools in place now, you can make these data access requests as easy as clicking a few buttons. 

First, you need to give visitors a way to submit their requests. Once again, WPForms makes things very straightforward by providing a ready-made Data Request template.

This template is designed to gather all the information you need, such as the user’s email and the kind of data they want to receive. 

Once you add this form to your site, WPForms will automatically log and display all these requests directly in your WordPress dashboard.

To see these submissions, go to WPForms » Entries. Here, select your data request form to see all the relevant entries. 

WPForms presents all your data requests on a single screen, which makes it easy to comply with the LGPD’s 15-day time limit.

Plus, when you receive a data access request, you can fulfill it using WordPress’ built-in Export Personal Data tool. 

To stay compliant with the Right to Portability, you need to provide user data in a structured, commonly used, and machine-readable format. WordPress fulfills this by providing its data in a zip file.

For most small businesses and blogs, this standard .zip export file satisfies the ANPD’s requirement for a machine-readable format.

To create this .zip, head over to Tools » Export Personal Data in your WordPress dashboard. 

You can now type in the person’s username or email address to find the correct record. Then, just export the .zip file and share it with the person who made the request.

Frequently Asked Questions about LGPD

I remember when I first started researching data privacy. For every one question I answered, three more seemed to pop up. It’s a lot to take in!

To help you find that perfect balance between legal compliance and growing your site, I’ve put together a list of the questions I get asked most often about the LGPD. 

Whether you’re worried about the size of your business or how the LGPD compares to other laws, these FAQs should help clear things up.

Does the LGPD apply to small blogs and personal websites?

Yes. Unlike some other laws that have a minimum revenue or data threshold, the LGPD applies to anyone who processes data related to people in Brazil. 

How is the LGPD different from the GDPR?

They are very similar, but not identical. Both prioritize user consent and data rights, but the LGPD has its own specific timelines. For example, the GDPR gives you 30 days to respond to a data request. Meanwhile, the LGPD is stricter, requiring a detailed report within 15 days.

Do I need a Data Protection Officer (DPO)?

Most small to medium-sized WordPress sites shouldn’t need a dedicated DPO. The ANPD has stated that ‘small processing agents’ are exempt from this requirement.

However, as your site gets more successful, it’s a good idea to keep checking the latest ANPD guidance, as you might grow into this category. 

Can I still use Google Analytics?

Yes, but you must change how you load it. You cannot load the Google Analytics script as soon as the page opens. 

Under the LGPD’s opt-in model, you must use a tool like WPConsent to block that script until the visitor clicks ‘Accept’ on your cookie banner.

What happens if I have a data breach?

If your site is hacked or data is leaked, then you must notify both the ANPD and the affected users within three business days from the date you discovered the incident. This is the official timeframe generally required by the ANPD.

I recommend drafting a ‘Breach Response’ document today and saving it, so you don’t have to start from scratch during a crisis. This should include templates that you can use to communicate with your users and the ANPD, and a detailed checklist of the steps you’ll take to address the breach. 

When notifying your users, the LGPD states you must use simple and clear language, with no legal jargon. In particular, you need to tell your audience:

1. What data was leaked
2. The risks they face, such as potential phishing emails  
3. The steps you’ve already taken to fix the breach, and what actions the user can take to protect themselves, such as changing their password. 

By being protective, you can show your audience that even when things go wrong, you’re a responsible website owner who’ll work hard to resolve the problem.

Do I need to translate my site into Portuguese?

No, the law doesn’t explicitly require you to translate your entire site into Portuguese. 

However, if they’re going to provide informed consent then your Brazilian visitors need to understand what they’re agreeing to. 

If you have a large Brazilian audience, then creating a Portuguese version of your Privacy Policy and Cookie Banner is a great way to build trust.

Additional Resources for LGPD Compliance

I remember when I was first trying to piece all these privacy compliance rules together. Sometimes, a single guide just isn’t enough, or you might want a more detailed guide for a specific plugin or task.

To help you out, I’ve pulled together a list of the best resources from WPBeginner. I often return to these articles when I’m setting up a new project, just to make sure I don’t miss a single thing: 

• The Ultimate Guide to WordPress Privacy Compliance. This is our flagship guide that covers the ‘big picture’ of global privacy rules and what they mean for you as a website owner. 
• How to Create Compliant Forms in WordPress. A deep dive into using forms to handle consent, data access, and deletion requests.
• The Ultimate WordPress Security Guide. I recommend checking this list to make sure your site is protected against hackers and potential data thieves. 
• How to Know if Your WordPress Website Uses Cookies. A practical tutorial to help you identify every single cookie across your WordPress website.
• How to Allow Users to Delete Their Own WordPress Accounts. If you accept user registration, then giving them a way to delete their account is an important step in fulfilling the Right to Erasure requirement.
• How to Auto-Delete WordPress Form Entries, Data minimization is a lot easier when you don’t have to do it manually. This guide shows you how to set a cleanup task, so you don’t hold onto personal information for longer than you need to.
• How to Perform a Security Audit in WordPress. This is another must-read article for improving your website’s security, and preventing a data breach.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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I Found the 9 Best WordPress Construction Themes (30+ Themes Tested)

When you run a construction or contracting business, your website needs to work just as hard as you do. But many construction WordPress themes make simple tasks, like adding real project portfolios, service pages, and a quote form, more complicated than they should be.

When those pages aren’t shown clearly, visitors can have a hard time finding what they’re looking for or getting in touch. Over time, this can make your business seem less professional and lead to fewer inquiries.

This is why you should choose the right WordPress theme for your website. At WPBeginner, we’ve tested many construction themes, so we know which ones are fast, easy to customize, and built to highlight real projects and services.

In this guide, I’ll share the best WordPress construction themes you can use to build a professional website that helps you attract clients and get more quote requests. 🏗️

Quick 3 Picks: Best WordPress Construction Themes

In a hurry? Here’s a quick overview of my top 3 WordPress construction theme picks:

🥇 First choice	🥈 Second choice	🥉 Third choice
aThemes Sydney	SeedProd	Elegant Themes Divi
🔎 Popularity: 100,000+ active installs	🔎 Popularity: 1M+ active installs	🔎 Popularity: 2M+ active installs
🌟 Rating: 700+ 5-star reviews on WordPress.org	🌟 Rating: 4,500+ 5-star reviews on WordPress.org	🌟 Rating: 20,000+ reviews on Trustpilot
30+ professionally-designed starter sites	350+ site kits and starter templates	370+ website and page templates
Works with WooCommerce out of the box	No-code WooCommerce builder	Seamless WooCommerce integration
Pre-made website sections	90+ premium page blocks	Built-in website elements
Works with page builders like Elementor	Built-in page, website, and theme builder	Works with Divi Builder and other page builders
Read more »	Read more »	Read more »

Why Does Your Theme Matter for a Construction Website?

Your WordPress theme plays a big role in whether visitors trust your business and decide to request a quote or contact you.

A good construction theme helps by offering:

• 🧰 Construction site-focused pre-built sections – Construction themes often include sections for services, project galleries, FAQs, contact or quote request forms, and Google Maps. These let visitors quickly see what you offer and how to reach you.

• 📱 Mobile responsiveness – Many people search for contractors on their phones, sometimes while standing on a job site or comparing options nearby. A mobile-friendly theme makes it easy for them to call you or request a quote right away.
• 🧑‍💻 Easy editing for non-technical staff – You or your team can easily add new projects, update services, or rotate testimonials as your work grows, without hiring a developer.
• ⚡ Speed and performance – A slow website can push potential clients away. Fast-loading pages help with SEO and keep visitors around long enough to fill out a contact or quote form.
• ⚙️ Work with popular WordPress plugins – A good theme integrates smoothly with form builders, booking tools, and live chat plugins, making it easier for visitors to ask questions and become leads.

Behind the Scenes: How I Test and Review WordPress Construction Themes

To choose the best WordPress construction themes for this showcase, I installed and tested each theme on a demo site to see how it performs in real-world use.

I focused on how well each theme would work for an actual construction business – from showcasing projects to getting more quote requests.

Here’s what I looked for:

• Clear navigation menu – I evaluate the navigation layout and site structure to ensure visitors can find services and project galleries quickly.
• Strong call-to-action areas – I review how easy it is to add buttons or sections that encourage visitors to request a quote, call the business, or send a message.
• Mobile responsiveness – I make sure the theme looks good and works properly on phones, tablets, and desktops, since many clients browse on mobile.
• Speed and performance – I test how fast the pages load because a slow site can hurt SEO and cause potential clients to leave.
• Page builder support – I check whether the theme works well with popular page builders so you can create custom pages without touching code.

I also considered different needs and skill levels – whether you’re a solo contractor, a growing construction company, or an agency building sites for clients. This way, there’s an option for different budgets, experience levels, and business goals.

Why Trust WPBeginner?

At WPBeginner, we’ve spent over 17 years building, testing, and improving WordPress websites for all kinds of businesses, including service-based and construction websites.

That hands-on experience helps us understand what a good construction theme really needs, such as clear service pages, strong project galleries, mobile-friendly layouts, and easy ways for visitors to request quotes or get in touch.

Every theme in this list was personally tested with real construction website needs in mind. Along with construction-specific features, we look at page speed, ease of editing, and overall user experience.

We take our reviews seriously, so you can trust our recommendations. You can learn more about how we do this in our editorial process.

Now, let’s take a look at the 9 best WordPress construction themes you can use for your website.

1. Sydney – Best Overall WordPress Construction Theme

aThemes Sydney is a beginner-friendly WordPress theme with ready-made construction layouts, Elementor compatibility for drag-and-drop editing, and fast loading.

We have thoroughly tested aThemes Sydney to see how it compares to other solutions. To read more about our experience, see our complete Sydney review.

My Experience

After installing Sydney, I liked that it comes with over 30 starter sites, including several made for construction and contractor businesses.

I imported a construction demo using the one-click importer, and it took under two minutes. It set up a full site with a homepage, services page, about page, contact page with a map, and the ‘Get a Quote’ call-to-action (CTA) button.

Customizing the site was easy because the homepage already includes sections for featured work and company mission.

And with the Elementor integration, I could simply drag and drop elements to adjust everything without code. I could also create a custom layout for a “Commercial Construction” service page and reuse it for other services.

Plus, I found that adding project photos was smooth using the built-in gallery block. I found that an image gallery works well for showcasing past work.

Header and footer customization was also simple. I added a phone number and a “Request a Quote” button to the header so visitors could reach me from any page. Widget areas made it easy to add things like contact forms and business hours.

During testing, the theme felt lightweight and fast, and the mobile version adjusted automatically without extra setup.

The main downside is that advanced designs and extra starter sites are locked behind the Pro version. The free Sydney version works well for a basic construction site, but you’ll feel limited if you want more layout options or design variety.

✅ What I like about Sydney:

• 30+ importable starter sites with construction layouts
• Elementor compatibility for drag-and-drop editing
• Template builder for custom page layouts
• Pre-built sections for services, projects, and testimonials
• Customizable headers and footers
• Lightweight and fast-loading

🤔 What I don’t like about Sydney:

• Advanced features require the Pro version

⭐ Why I recommend Sydney: I strongly recommend Sydney because it’s beginner-friendly and gives you ready-made construction layouts. You can customize without code and launch quickly.

🧑‍💻 Get the Sydney theme today!

2. SeedProd – Best for Custom Construction Landing Pages

SeedProd stands out for its AI-powered website builder, which lets you generate a complete custom construction website in less than 60 seconds – no coding required. This makes it one of the fastest ways to get a professional construction site online with WordPress.

Using its AI Theme Builder, you can describe your business, choose your industry, and SeedProd automatically creates a full website layout for you.

You can then use the drag-and-drop builder to easily customize pages like your homepage, landing pages, and even “Request a Quote” pages or funnels.

Some of our partner brands have used SeedProd to custom-build their websites. See our detailed SeedProd review to see how it compares to traditional WordPress themes.

My Experience

I’ve used SeedProd before for landing pages, and my favorite part has always been the built-in AI tools. For this roundup, I specifically tested the full AI Theme Builder to see how well it works for a complete construction website.

The setup was impressively fast. In under a minute, I had a fully structured construction site that already looked polished and professional.

And if you struggle with writing, the AI writer can instantly create professional “About Us” content or service descriptions. There’s also an AI translator that can turn your site into multiple languages, which is great for reaching more local customers.

This is a big win if you want to get online quickly without spending hours designing layouts or writing content from scratch.

After testing the AI builder, I also explored SeedProd’s Artisan construction site kit. It comes with a ready-made homepage, services page, contact page, and more. I especially liked the floating navigation bar – it instantly made the site feel modern.

Importing the template was quick, and all pages appeared in my dashboard ready to edit.

The pre-built homepage layout was well thought out, with clear sections for a short company intro, a strong call-to-action, and company stats for social proof. All these elements make the site feel professional and credible right away.

The drag-and-drop editor felt fast and intuitive. Since it’s a front-end builder, I could see changes in real time while adjusting layouts, text, and images.

For example, I built a simple quote request funnel. The homepage has a call-to-action button that links to a dedicated quote form page, created using SeedProd’s form blocks.

Adding a completed projects section was just as easy. I dropped in an image gallery block, uploaded photos, and arranged them into a grid without switching screens.

I also set up a sticky header with a custom logo, menu, and phone number so visitors could contact the business from anywhere on the site.

One thing to note: you’ll need the Plus plan or higher to use the full AI Theme Builder. The free version is limited to landing pages, so upgrading is necessary if you want to build a full construction website.

✅ What I like about SeedProd:

• Full AI-powered website, theme, and landing page builder
• Drag-and-drop visual builder for real-time front-end editing
• Construction-focused templates and site kits
• Custom homepage and quote funnel creation
• Built-in responsive layouts

🤔 What I don’t like about SeedProd:

• Requires Plus plan or higher for full theme builder
• No traditional WordPress theme customizer

⭐ Why I recommend SeedProd: With SeedProd, you get the speed of AI with the flexibility to build a site that looks exactly the way you want. Plus, you can fully customize every part of the design without writing any code.

🧑‍💻 Get SeedProd today!

3. Divi – Best for Design Flexibility and Layout Library

Divi is a multi-purpose, premium-looking WordPress theme. It’s a great option for construction firms and renovation companies that want a polished design with lots of layout flexibility.

It uses its own visual Divi builder and comes with construction-specific layouts you can import and customize. Check out our complete Divi review to learn what makes it so popular.

My Experience

When testing out Divi, I picked the dark theme version to test if this style fits construction sites where showcasing projects visually is important.

This starter site came with an about page, services page, portfolio page, and blog page. I also liked the split-style homepage, which makes it easy to highlight your contact details and a quote call-to-action.

The blog page includes an email newsletter signup form followed by a contact form with business details. It’s a smart setup for capturing leads and making it easy for visitors to reach out.

For other forms, like quote requests, you can build it using a contact form plugin and embed it through the Divi builder.

Design customization is one of Divi’s strong points. Adjusting colors, fonts, and spacing was straightforward, and I had full control over how each section looked. It was easy to match the site to a specific branding style without running into design limits.

Then, I built a project portfolio using Divi’s gallery module. I uploaded photos of completed jobs and displayed them in a grid.

I also added a “Related Projects” section to show clients similar work that matches the scale and style of the project they’re interested in.

However, Divi is premium-only. The builder is powerful, but the number of settings can feel overwhelming at first, especially for beginners.

✅ What I like about Divi:

• Built-in Divi visual builder with front-end drag-and-drop editing
• Construction-ready layout packs
• Reusable sections and templates
• Advanced design controls for colors, fonts, and spacing
• Fully responsive layouts

🤔 What I don’t like about Divi:

• Premium-only theme with no free version
• Steeper learning curve than simpler themes

⭐ Why I recommend Divi: Divi offers complete design freedom and professional results. You can build a custom construction site that looks exactly how you want.

🧑‍💻 Get Divi today!

4. OceanWP – Great for Feature-Rich Construction Sites

OceanWP is a popular free WordPress theme with flexible customization. It works well for growing construction companies and contractors who want more layout control, including multiple header styles and flexible page structures.

It’s fully compatible with Elementor and other page builders and offers a construction starter demo. Read our full OceanWP review for a closer look at its features.

My Experience

I started by installing the free version of OceanWP. The theme felt lightweight from the start, and pages loaded quickly during my tests.

Upon first look, I appreciated that it includes a customizable pricing table on the homepage, which makes it easier for potential clients to quickly compare available options.

Plus, the theme offers multiple header styles. I tested a few options and chose a transparent, sticky navigation menu so visitors could see my contact button on every page.

I also liked the flexible layout options. I could choose full-width, boxed, or sidebar layouts for individual pages, which helped control how content was displayed.

Customizing the sidebar and widget areas was simple. I added recent posts and a calendar, making it easy for visitors to explore more of the company’s work and see project timelines.

In addition, there’s gallery and lightbox support, which is well-suited for showcasing projects. Just remember to compress your images before uploading them so your site stays fast.

The main drawback is that construction demo sites are only available in the Pro version. If you want a ready-made construction layout, you’ll need to upgrade. Some advanced features also require paid extensions, which add a few extra steps.

✅ What I like about OceanWP:

• Free core theme with advanced customization
• Construction demo templates available
• Multiple headers and layout styles
• Gallery and lightbox support
• Flexible page layouts
• Elementor compatibility

🤔 What I don’t like about OceanWP:

• Some features need extensions
• Can feel complex for absolute beginners

⭐ Why I recommend OceanWP: OceanWP is free and flexible, with strong page builder support. You can upgrade later if you want construction demos.

🧑‍💻 Get the OceanWP theme today!

5. Ultra – Flexible Multi-Purpose Theme for Agencies and Builders

Ultra is a multi-purpose WordPress theme that can be easily used to build an agency-style site with strong visuals and structured service pages. It’s a good fit for construction agencies, design–build firms, and contractors.

This theme includes the Themify Builder and also works with builders like Elementor. You can import a construction demo and customize it easily.

My Experience

After installing Ultra, I browsed the demo sites and found several construction layouts. I imported one that included a homepage, services page, and project portfolio.

When the Themify builder opened on the front end, the drag-and-drop interface felt smooth once I understood how modules worked.

I added parallax scrolling to the homepage hero section. As visitors scrolled down, the background image moved at a different speed, which created a modern visual effect without needing custom code.

The animation effects were also easy to apply. I set project images to fade in as visitors hovered over them, which made the portfolio section feel more dynamic.

Ultra includes sliders and visual sections that work well for showcasing a before-and-after. There’s also a lightbox support, and it displayed cleanly on both desktop and mobile.

The theme works with construction and other essential WordPress plugins. I tested it with a contact form plugin and a booking plugin, and both integrated without conflicts.

One downside is that the Themify builder has a learning curve. It’s not as intuitive as Elementor at first, so beginners might need time to get comfortable. Also, if you add too many animation effects, the site can slow down, so you need to use them carefully.

✅ What I like about Ultra:

• Built-in Themify drag-and-drop builder
• Construction-ready demo sites and layouts
• Compatibility with popular page builders like Elementor
• Works with construction and business plugins
• Parallax scrolling and animation effects
• Fully responsive design

🤔 What I don’t like about Ultra:

• Themify Builder has a learning curve
• Animation effects can slow down sites if overused

⭐ Why I recommend Ultra: I like that Ultra adds visual polish with animations and parallax effects. Your project portfolio can stand out without custom development.

🧑‍💻 Get the Ultra theme today!

6. Neve – Lightweight & Fast for Local Construction Businesses

Neve is a lightweight WordPress theme. This makes it a good option for small to mid-sized construction businesses and architecture studios that care about speed, SEO, and a modern layout.

It integrates smoothly with Beaver Builder and Elementor. It also includes architecture starter sites and uses a mobile-first design for fast loading.

My Experience

During testing, I installed Neve and immediately noticed how light the theme felt. Pages loaded faster than many other WordPress themes I’d tested. I browsed the starter site library and imported a construction layout, which finished in under a minute.

Neve’s design was clean and straightforward, with a simple font that kept everything easy to read. The homepage came packed with the service section, latest projects, mission statement, and CTA sections, which work well for lead generation.

Then, I used the WordPress customizer to tweak colors, fonts, and button styles, and the changes showed up right away.

The SEO-friendly structure helped with page speed. Neve uses clean code and minimal JavaScript, which means faster load times and better performance in speed tests.

One limitation is that Neve doesn’t offer as many advanced customization options as premium themes like Divi. Some starter sites also require the Pro version to unlock. Also, Neve isn’t built for animation or parallax effects if you need those specific features.

✅ What I like about Neve:

• Lightweight and fast-loading theme
• Construction and business starter Elementor and Beaver Builder support
• Mobile-first responsive design
• Clean, SEO-friendly layouts and structure

🤔 What I don’t like about Neve:

• Some starter sites require Pro version
• Fewer advanced customization options than premium themes
• Limited animation and visual effects

⭐ Why I recommend Neve: If you want a fast and simple solution with strong page builder support, Neve is a good option. You can launch a professional construction site quickly.

🧑‍💻 Get the Neve theme today!

7. Technico – Industry-Focused Theme for Construction Companies

Technico is a WordPress construction theme designed for construction companies, contractors, engineering firms, and building service providers who want minimal setup.

It’s compatible with Elementor and similar builders, includes ready-made construction pages, and uses responsive layouts so your services and projects look good on any screen.

My Experience

I started my Technico testing by exploring the template, which includes a homepage, portfolio, FAQ page, DIY page, blog, and even a shop layout.

The ready-made DIY page is a really nice addition if you publish educational content, such as home improvement tips, maintenance guides, or project walkthroughs. The blog layout supports thumbnails and excerpts, which makes posts easy to scan.

The homepage layout was practical and business-focused. It came with service sections, featured projects, team profiles, pricing tables, and a clear call-to-action.

There are also widget areas and sidebars, making it easy to add contact forms or extra content where needed.

For project showcases, Technico includes image gallery support in its portfolio layouts. I also tested the built-in shop page, which comes with product filters and works well if you sell tools, materials, or furniture directly from the site.

The main drawback is that Technico is premium-only. It also comes with a lot of built-in sections, so it may feel like overkill if you don’t plan to use features like the DIY section or shop.

✅ What I like about Technico:

• Industry-focused layouts designed for construction businesses
• Ready-made pages, including portfolio, FAQ, DIY, blog, and shop
• Practical homepage sections for services, teams, pricing, and CTAs
• Built-in online store layout with filtering options

🤔 What I don’t like about Technico:

• No free version
• Designed for feature-rich sites, which may not be necessary for simpler construction websites

⭐ Why I recommend Technico: Technico is a good fit if you want a complete construction website out of the box, especially if you plan to publish educational content or sell services and products alongside your portfolio.

🧑‍💻 Get the Technico theme today!

8. Inspiro – Best for Visual Construction Portfolios

Inspiro is a strong WordPress theme choice for construction and remodeling companies that rely on visuals and portfolios to showcase their best work. It works with Elementor and other page builders and offers a construction-focused starter site.

My Experience

Upon installing Inspiro, I really liked the video-style hero section because it gives the homepage a strong first impression.

I also noticed that the homepage layout was well thought out. It included a service grid, featured projects, company stats, blog post highlights, and CTA sections.

I tested the parallax effect on an image separator, and it added a subtle depth without feeling overdone. I also liked that Inspiro’s portfolio system supports both images and video.

If you want to add video-based project entries, though, I recommend embedding videos from YouTube or Vimeo instead of hosting them directly on WordPress. This keeps the site lighter and avoids performance issues.

To understand why this is critical for your site’s performance, see our guide on why you should never upload a video to WordPress.

I found that adding a contact form was straightforward. I placed it on the contact page along with a map, which works well for construction businesses that want to highlight their service area or office location.

The main downside is that if you host videos directly on your site, pages can feel slower, especially on shared hosting.

✅ What I like about Inspiro:

• Clean, visual-first design for showcasing projects
• Construction demo with a strong homepage layout
• Built-in portfolio with image and video support
• Parallax effects add depth without extra plugins

🤔 What I don’t like about Inspiro:

• No free version
• Video-heavy pages can slow things down if videos are hosted locally

⭐ Why I recommend Inspiro: If your construction business relies on photos and videos to sell your work, Inspiro makes it easy to build a polished portfolio without overcomplicating the setup.

🧑‍💻 Get the Inspiro theme today!

9. Astra – Popular, Fast Theme With Construction Starter Templates

Astra is a beautiful WordPress theme for building any kind of website, including for contractors and construction companies. It’s a great option for those who want a fast-loading, widely used theme that’s easy for customize.

Read our full Astra review to see why it’s one of the most popular WordPress themes.

My Experience

In my testing, I installed Astra, selected a construction layout, clicked import, and within minutes, my site was live. The homepage felt polished immediately – it gave me a welcome message, testimonials, and team member sections that I could edit right away.

Adding a quote request form was easy using a form builder, and Astra’s clean structure kept it displaying correctly. I also tested the booking plugin integration so clients could schedule consultations directly, and it worked without issues.

Plus, Astra works smoothly with a multilingual plugin, which is helpful for contractors serving diverse communities.

I found that customizing layouts and typography was simple. I adjusted heading fonts, button styles, and spacing using the WordPress customizer, and everything updated instantly. The lightweight design kept pages fast even after I added images, forms, and additional sections.

One thing to watch out for is that the free version works well for basic sites, but you’ll hit limits if you want more design flexibility or additional templates.

✅ What I like about Astra:

• One-click import construction starter sites
• Fully compatible with Elementor and other page builders
• Works smoothly with form, booking, and translation plugins
• Lightweight and fast-loading design
• Customizable layouts and typography
• Responsive and mobile-friendly across devices

🤔 What I don’t like about Astra:

• Advanced features are locked behind paid plans
• Free version has limited design options

⭐ Why I recommend Astra: I found Astra to have a good balance of speed and customization. It has a lot of starter templates, including construction, plumbing, and roofing businesses. Plus, it integrates perfectly with essential WordPress plugins.

🧑‍💻 Get the Astra theme today!

🧑‍💻 Alternatives: You may also want to check out Avelon, Brickz, Constructo, Wilmër, and BuildGo. They offer different layouts and design styles for construction websites. Some focus on online portfolios, while others are built around business layouts.

Which is the Best WordPress Theme for Construction Websites?

Choosing the best WordPress construction theme depends on your specific needs, but here are my top picks:

1. Sydney is my #1 choice because it offers a dedicated construction starter site that is easy to set up. It strikes the perfect balance between professional design and ease of use.
2. SeedProd is the best option easy to create unique landing pages and lead funnels using its AI websites builder and customization templates.
3. Divi is a great choice if you want complete visual control. It comes with a vast library of layouts and powerful design tools, making it ideal for agencies and detailed portfolios.

If you are just getting started, I recommend trying the free version of Sydney to get your site online quickly.

FAQs About Construction Websites

Many business owners have questions about building their first construction website. Here are some of the most common questions we hear from our readers:

What is the best free WordPress theme for construction?

You can use free versions of themes like Sydney, SeedProd, and OceanWP to build a professional construction website. These are great options for small businesses that want a professional site without upfront costs, and you can always upgrade later as you grow.

Do I need a page builder for a construction WordPress theme?

You don’t have to use a page builder, but it makes things much easier. Many construction themes like Sydney, OceanWP, and Neve are designed to work with builders like Elementor and SeedProd, letting you edit pages visually without touching code.

Can I add a project portfolio to my construction website?

Yes, most construction themes make it easy to showcase your past work. For example, Sydney, Divi, Inspiro, and OceanWP include layouts or starter sites designed for project galleries and portfolios.

You can use these sections to show completed projects, add images, and explain the work you’ve done to build trust with potential clients.

Are construction themes mobile-friendly?

Yes, modern construction themes are built to be mobile-responsive. This means your website automatically adjusts to look good on phones, tablets, and desktops.

Will construction themes work with multilingual or translation plugins?

Most well-built construction themes work with popular translation plugins like WPML and TranslatePress. SeedProd even has an AI translation feature, making it easier to create multilingual construction websites if you serve clients in different languages.

Best WordPress Guides for Construction Websites

I hope this guide has helped you find the best WordPress themes for your construction site.

But building a professional construction website goes beyond choosing the right theme. Here are some helpful WPBeginner guides to improve your site and attract more clients:

• How to Start a WordPress Blog (Step-by-Step Guide for Beginners)
• Best WordPress Plugins for Business Websites
• How to Add a Contact Form in WordPress
• Best WordPress Page Builders Compared
• How to Speed Up Your WordPress Site (Ultimate Guide)

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post I Found the 9 Best WordPress Construction Themes (30+ Themes Tested) first appeared on WPBeginner.

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