8 Best AI Email Generators for Content Marketers (Based on My Testing)

Writing the perfect email can be one of the most challenging tasks for any marketer or business owner. I used to find myself staring at a blank screen, trying to come up with a catchy subject line or the right words to share my message, only to end up feeling frustrated.

Most business owners can’t afford to spend hours on a single email. On the other hand, AI email generators can help you find the right tone, correct grammar, and even summarize your blog posts for newsletters.

After testing multiple AI tools for content marketers and WordPress users, I’ve found the best AI email generators that are user-friendly and deliver readable results. In this guide, I’ll walk you through these top tools.

Quick Overview of the Best AI Email Generators

If you’re in a hurry, this quick overview table will help you quickly discover the best AI email generators for content marketers:

Product	Starting Price	Best For	Key Feature
AIOSEO ⭐️⭐️⭐️⭐️⭐️	$49.50/year	Bloggers repurposing content	Turns blog posts into marketing emails automatically
FunnelKit Automations ⭐️⭐️⭐️⭐️⭐️	$99.50/year	WooCommerce store owners	Creates personalized emails based on customer purchases
Constant Contact ⭐️⭐️⭐️⭐️⭐️	$12/month	Beginners wanting all-in-one simplicity	Writes and sends emails in one platform
Brevo ⭐️⭐️⭐️⭐️½	$9/month	Multichannel marketing on a budget	AI assistant for email, SMS, and WhatsApp
Uncanny Automator ⭐️⭐️⭐️⭐️½	$149/year	Advanced WordPress automation	Connects WordPress to OpenAI for custom workflows
Instantly.ai ⭐️⭐️⭐️⭐️½	$37/month	Cold outreach and lead generation	AI researches leads, writes personalized messages
Grammarly ⭐️⭐️⭐️⭐️⭐️	$12/month (billed annually)	Writing across all platforms	Drafts and rewrites content in 500,000+ apps
Jasper ⭐️⭐️⭐️⭐️½	$59/month	Professional copywriters	Unlimited AI words with brand voice matching

Why Use AI to Write Emails?

Artificial intelligence (AI) helps you write better emails faster, without starting from scratch every time. It removes the friction of staring at a blank screen while still letting you stay in control of the final message.

Instead of spending hours drafting, editing, and second-guessing your wording, AI email tools give you a solid first draft in seconds. From there, you can tweak the tone, add a personal touch, and hit send.

Here are the benefits of using an AI email generator:

• You save time on every campaign: AI handles the first draft, subject line ideas, and summaries, so you can focus on strategy instead of wording.
• You never start from a blank page: Even a rough prompt is enough to generate usable copy. This is especially helpful when you need to send emails regularly.
• You can reuse existing content: Blog posts, tutorials, and product updates can be turned into email newsletters automatically instead of being rewritten manually.
• You get clearer, more readable emails: Most AI tools help shorten long sentences, fix awkward phrasing, and keep your message easy to scan.
• You can adjust tone without rewriting: AI makes it easy to switch between friendly, professional, or urgent messaging depending on the situation.
• You can personalize at scale: Some tools write emails based on user behavior, like purchases or signups, without you creating dozens of versions by hand.

I still treat AI as a starting point, not a replacement. I always review the draft, make sure the details are accurate, and add my own voice where it matters. Used this way, AI becomes a practical writing assistant rather than a shortcut.

Why Generate Emails Directly From WordPress?

WordPress makes email marketing easier because you already have the content, the audience, and the tools in one place.

Here’s why generating AI emails directly in WordPress makes sense:

• No technical skills required. Most WordPress email tools use plain language prompts instead of complex coding.
• You already create content there. Your blog posts, product pages, and site updates live in WordPress, so turning them into emails should be just as easy.

• Integration with your existing tools. WordPress plugins can connect your email generator to forms, memberships, and online stores without extra platforms.
• You own your data. Unlike standalone services, WordPress keeps your subscriber information on your site or with your chosen email provider.
• Simple automation. Many WordPress plugins let you set up rules that automatically send emails when users take specific actions.

If you’re not already using WordPress, then you’ll need a domain name and hosting for your website. For details, see our guide on how to create a WordPress website.

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My Proven Method for Testing AI Email Generators

I tested these tools by creating real email campaigns that matched common content marketing scenarios. I wanted to see which ones saved time, produced readable results, and worked well for beginners.

• Setup and ease of use: I installed each tool to see how quickly I could generate my first email. Some worked inside WordPress, while others required account setup on external platforms.
• Writing quality and tone: I tested how natural the AI-generated text sounded. I checked if it could match different tones (professional, friendly, urgent) and whether the output needed heavy editing.
• Content repurposing speed: I measured how fast each tool could turn a blog post into an email summary. Tools like AIOSEO did this in seconds, while others required manual copying.
• Integration and automation: I checked which tools connected directly to email services or marketing automation platforms. I also tested if they could trigger emails based on user actions.
• Pricing and credit limits: I compared monthly costs and any usage limits. Some tools charge per email generated, while others offer unlimited use.
• Deliverability features: I looked for tools that help prevent emails from landing in spam folders, like authentication settings or spam-word checkers.

This process helped me identify which tools are practical for everyday content marketers, not just the ones with the most features.

Why Trust WPBeginner?

At WPBeginner, we’ve been helping WordPress users build successful websites for over 17 years. Our team regularly creates email newsletters that reach millions of readers, so we understand what works in real email marketing campaigns.

Every AI email generator in this guide has been tested thoroughly. We used them to write newsletter summaries, promotional emails, and automated follow-ups. Our recommendations are based on hands-on experience, not marketing claims.

For more details on how we review products, you can read our full editorial process.

Here are the AI email generators I recommend:

1. All in One SEO (AIOSEO) – Best for WordPress Content Repurposing
2. FunnelKit Automations – Best for WooCommerce Marketing
3. Constant Contact – Best All-in-One AI Email Marketing Platform
4. Brevo – Best for Multichannel Marketing on a Budget
5. Uncanny Automator – Best for Custom WordPress Email Automations
6. Instantly.ai – Best for Cold Outreach & Lead Generation
7. Grammarly – Best for Polishing & Drafting Everywhere
8. Jasper – Best for Professional Copywriting & Brand Voice
9. What Is the Best AI Email Generator for Content Marketers?
10. Frequently Asked Questions About AI Email Generators
11. Additional Resources for Email Newsletters

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1. All in One SEO (AIOSEO) – Best for WordPress Content Repurposing

AIOSEO is the best WordPress SEO plugin, and it includes a powerful AI Content Generator that turns any blog post into a marketing email.

If you publish regular content, this tool lets you promote new articles to subscribers in seconds without manually summarizing your work.

I use AIOSEO on several WordPress sites. The AI feature sits right inside the post editor, so I don’t need to switch between platforms or copy text around.

When I finish writing a blog post, I scroll down to the AIOSEO settings and clicked the ‘AI Content’ tab. Inside the ‘Social Posts’ section, I select ‘Marketing Email’ and click ‘Generate Social Posts’.

The AI reads my entire article and automatically creates a short, engaging email summary that highlights the main points. It takes about 10 seconds.

The generated text includes a catchy subject line and a clear call to action. I can also regenerate different versions until I found one that matched my tone.

Plus, AIOSEO’s credit system is straightforward. The Basic plan comes with 10,000 credits, and each email generation uses about 10 credits. That means I can create roughly 1,000 email summaries before needing more credits.

I don’t have to write prompts or explain what my article was about. The AI already has full context because it analyzes the post directly inside WordPress.

✅ Specific ‘Marketing Email’ setting writes copy based on your posts.

✅ No manual prompts needed—AI knows your article context.

✅ Fair credit-based system—10,000 credits generate ~1,000 emails.

✅ Works directly inside WordPress dashboard.

✅ Includes SEO optimization tools alongside AI features.

✅ Used by over 3 million websites.

❌ Credit system means heavy users may need to buy more credits.

❌ Requires separate email service connection to send emails.

❌ Extensive AI use requires a paid plan (Lite includes 100 free credits).

Pricing starts at $49.50/year.

Best for bloggers and content creators who want to turn existing posts into email newsletters quickly.

However, one limitation is that AIOSEO generates the email copy but doesn’t send it. You’ll need to connect an email marketing service like Constant Contact or Brevo to actually deliver the emails to your list.

Why I Recommend AIOSEO: It saves time for WordPress bloggers. You can turn existing content into emails instantly. You can learn more about how we use this plugin in our detailed AIOSEO review.

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2. FunnelKit Automations – Best for WooCommerce Marketing

FunnelKit Automations is the best marketing automation tool for WooCommerce, and it has an AI writer that creates emails for customers who leave items in their carts.

It can also write personal messages based on the specific products people buy from your shop.

I tested FunnelKit on a demo WooCommerce store. The AI writing feature lives right inside the automation builder, so I didn’t need to connect external services or copy API keys.

When I set up an abandoned cart sequence, I just clicked the ‘AI Assistant’ button inside the email editor.

The tool analyzed the products in the cart and wrote a reminder email that mentioned the specific items by name.

It also automatically generated a unique discount code and inserted it into the email copy. I could then adjust the discount percentage, and the AI rewrote the message to match.

FunnelKit also includes pre-built automation recipes. I selected ‘Welcome New Customer’ and the plugin created a three-email sequence in seconds.

Each email had different messaging based on whether the customer made a purchase or just signed up.

Plus, the AI understands WooCommerce data.

When I tested a post-purchase email, it referenced the exact product the customer bought and suggested related items they might like.

✅ AI writing tool built directly into the plugin.

✅ Creates special discount codes and inserts them automatically.

✅ Pre-made recipes for quick email setup.

✅ Personalized emails based on customer purchases.

✅ Works easily with WooCommerce product data.

✅ No external accounts needed to start writing.

❌ Only works with WooCommerce stores.

❌ Most advanced AI features require the professional bundle.

❌ Learning curve for complex automation workflows.

Pricing starts at $99.50/year (introductory offer).

Best for WooCommerce store owners who want to recover abandoned carts and send personalized product recommendations.

I could regenerate the email copy multiple times until the tone felt right. The AI offered friendly, professional, and urgent variations.

One drawback is that the most powerful AI features come with the professional bundle, which costs more than the basic Automations Pro plan. New businesses might find that investment steep at first.

Why I Recommend FunnelKit Automations: It increases sales for store owners. It handles customer follow-ups automatically so you can focus on products. You can learn whether this is the best plugin for you by reading our FunnelKit Automations review.

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3. Constant Contact – Best All-in-One AI Email Marketing Platform

Constant Contact is a top-rated email marketing service for small businesses, and it has a built-in AI Content Generator that helps you write professional emails quickly.

You just type a short description of what you want to say, and the AI gives you several drafts to choose from.

I tested Constant Contact by creating a promotional campaign from scratch. After logging into the dashboard, I clicked ‘Create’ and selected ‘Email’.

The AI prompt appeared right in the editor. I typed ‘Announce a 20% sale on WordPress hosting’ and clicked ‘Generate’.

Within seconds, the AI created three different email versions with subject lines, body copy, and calls to action.

Each draft had a different tone. One was friendly and casual, another was more urgent, and the third focused on the value of the discount.

I picked the version I liked and clicked to edit it further.

The Branded Template feature automatically pulled my website’s colors and logo into the email design. I didn’t have to upload images or match hex codes manually.

Constant Contact also suggested social media posts that matched my email content. I could publish the same message to Facebook or Instagram with one click.

Once I finished editing, I just selected my contact list and scheduled the send. There was no need to connect external tools or export subscriber data.

One limitation is that the best AI content recommendations require the Standard plan or higher. The Lite plan has basic features, but you’ll miss out on advanced personalization and automation.

✅ Complete all-in-one platform writes and sends emails

✅ AI generates social media posts to match your emails

✅ Branded Template tool matches your website’s colors and logo

✅ Multiple AI-generated drafts to choose from

✅ Built-in contact management and list segmentation

✅ Easy drag-and-drop email editor

❌ Cost increases as your email list grows

❌ Best AI content recommendations require Standard plan or higher

❌ Limited automation features on lower-tier plans

Pricing starts at $12/month

Best for small business owners who want a simple tool that handles both email writing and delivery in one place

Why I Recommend Constant Contact: It simplifies email marketing for beginners. You can write and send campaigns without juggling multiple tools. We have a thorough Constant Contact review where you can learn more.

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4. Brevo – Best for Multichannel Marketing on a Budget

Brevo (formerly Sendinblue) stands out for its unique pay-as-you-grow pricing model, where you’re charged based on emails sent rather than contacts stored. This makes it incredibly cost-effective for marketers with large lists who want to use Aura, Brevo’s AI suite.

Unlike many competitors, Brevo’s AI doesn’t just write copy. It acts as a multichannel assistant for email, SMS, and WhatsApp.

I tested Brevo by setting up a campaign for a fictional product launch. After creating a free account, I opened the email editor and clicked the AI assistant button.

The AI prompt let me describe my goal in plain language. I typed ‘Write an email announcing a new WordPress plugin for form builders’ and the tool generated a complete draft in seconds.

What impressed me was that Brevo’s AI also created a custom image to match the email content. I didn’t need to search stock photo sites or design graphics separately.

The AI also suggested multiple subject lines ranked by predicted open rates. I could see which option was most likely to get clicks before I sent anything.

Plus, Brevo includes Send Time Optimization, which uses AI to deliver emails when each individual subscriber is most likely to open them. This feature ran automatically after I scheduled the campaign.

I also tested the SMS feature. The AI rewrote my email copy into a shorter SMS version that fit character limits while keeping the main message clear.

The free plan allows unlimited contacts, which is rare. I could import my entire email list without worrying about hitting a subscriber cap or paying extra fees.

One downside is that you have to pay an additional monthly fee (currently about $11/month) to remove Brevo branding from emails on the Starter plan. This adds cost if you want fully branded messages.

✅ Generous free plan allows unlimited contacts

✅ AI generates text, subject lines, and custom images

✅ Send Time Optimization delivers emails when subscribers are most likely to open

✅ Pay-as-you-grow pricing based on emails sent, not contacts stored

✅ Multichannel AI for email, SMS, and WhatsApp

✅ Cost-effective for large lists

❌ Daily sending limit of 300 emails on free plan

❌ Additional fee to remove Brevo branding on Starter plan

❌ Interface can feel complex for complete beginners

Pricing starts at $9/month

Best for growing businesses that need AI-powered email, SMS, and WhatsApp marketing without paying for contact list size

Why I Recommend Brevo: It saves money for growing lists. You can store unlimited contacts and only pay for what you send.

You can discover whether this is the right email tool for you in our complete Brevo review.

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5. Uncanny Automator – Best for Custom WordPress Email Automations

Uncanny Automator is the best automation plugin for WordPress. It acts as a bridge that connects your site to OpenAI. It allows you to create custom AI-driven workflows, like automatically drafting a personalized follow-up email when a student finishes an online course.

I tested this by connecting an OpenAI API key to my site. To create the AI Email, I set up a simple two-step automation recipe.

First, I set the trigger to ‘User completes a course’ in LearnDash. Then, I added the OpenAI action to ‘Use a prompt to generate text.’

In the prompt field, I told the AI to write a congratulatory message based on the course title. The plugin generated the text immediately.

To actually deliver the message, I added a second action to ‘Send an email’. I simply selected the generated text from the OpenAI step and inserted it into the email body.

I also set up a delay. I scheduled it to wait 24 hours after the trigger event instead of sending the email immediately. 

The best part is that Uncanny Automator doesn’t charge per email. You connect your own OpenAI account and pay their standard API rates, which are extremely low for text generation.

✅ Unlimited App Credits—no extra fees per email generated

✅ Connects over 150 WordPress plugins and external apps

✅ Set delays so AI emails send exactly when you want

✅ Create custom automation rules based on user actions

✅ No-code workflow builder for complex sequences

✅ Works with membership, eCommerce, and LMS plugins

❌ Requires OpenAI account and API key connection

❌ No visual email designer like standalone platforms

❌ Steeper learning curve for complete beginners

Pricing starts at $149/year

Best for WordPress users who want to create smart, automated emails triggered by specific actions like course completions or membership signups

One con is that Uncanny Automator works with plain text or HTML. It doesn’t have a drag-and-drop email designer, so it’s best for text-based notifications.

Why I Recommend Uncanny Automator: It gives advanced control for WordPress sites. You can create smart emails that respond to what users do. Please see our Uncanny Automator review to learn more about what this plugin is capable of.

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6. Instantly.ai – Best for Cold Outreach & Lead Generation

Instantly.ai is a specialized tool designed to help you scale email outreach without getting blocked by spam filters. Its best feature is the AI-powered Campaign Copilot, which can automatically research your leads and write personalized messages for you.

This is perfect for B2B marketers who need to reach out to other businesses for link building or partnerships.

I tested Instantly.ai by creating a cold outreach campaign for a fictional WordPress agency. After signing up, I connected a test email account using the dashboard.

The AI Copilot asked me to describe my target audience. I typed ‘WordPress bloggers who write about SEO tools’ and uploaded a small list of website URLs.

Instantly’s AI went to work researching each lead. It visited their websites, read recent blog posts, and identified relevant topics I could reference in my outreach.

Within minutes, the AI generated personalized email drafts for each contact. Every message mentioned something specific about their content, like a recent article they published.

I didn’t have to manually visit each website or take notes. The AI handled all the research and wrote opening lines that felt personal and relevant.

Instantly also includes a built-in warmup tool that gradually increases your sending volume. This signals to providers like Gmail that you are a trustworthy sender, making sure your emails land in the inbox instead of spam.

Plus, I could connect unlimited email accounts to the platform. This let me send more emails safely by distributing the volume across multiple addresses.

✅ AI Copilot does lead research automatically

✅ Built-in warmup tool builds sender reputation

✅ Connect unlimited email accounts to send safely

✅ Personalized messages written from lead data

✅ Prevents emails from landing in spam folders

✅ Scales outreach without manual research

❌ Built for text-only outreach, no design templates

❌ AI researcher features require separate Instantly Credits

❌ Not ideal for newsletter-style marketing

Pricing starts at $37/month

Best for marketers who need to scale cold email outreach for link building, partnerships, or B2B lead generation

The campaign dashboard showed real-time stats. I tracked opens, replies, and bounces without switching between tools.

One drawback is that the advanced AI researcher features require separate ‘credits’ that are not included in the base monthly subscription. You will need to budget for these extra credits if you plan to do heavy lead research.

Why I Recommend Instantly.ai: It automates cold outreach research. You can reach new contacts without spending hours on manual work.

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7. Grammarly – Best for Polishing & Drafting Everywhere

While most people know Grammarly as a grammar checker, it’s also a full-fledged generative AI partner. Its integrated AI assistant lets you brainstorm, draft, and rewrite content across more than 500,000 apps and websites.

For content marketers, its unique strength is that it works everywhere. Unlike other AI tools that require you to copy-paste text into their specific platform, Grammarly’s AI works inside your WordPress editor, Gmail, Slack, and even LinkedIn.

I tested Grammarly by writing email campaigns in multiple places. After installing the browser extension, the AI assistant appeared automatically in every text field I used.

Inside WordPress, I highlighted a rough email draft and clicked ‘Improve it’. The AI rewrote the entire paragraph to sound more professional and engaging in seconds.

Then, in Gmail, I used the AI to generate a cold outreach email from scratch. I typed a short prompt like ‘Write an email introducing our WordPress hosting service’ and the tool created a complete draft with subject line and body copy.

Overall, the one-click rewrite tool impressed me most. I could select any paragraph and change its tone to be more persuasive, confident, or friendly without rewriting it myself.

It also has a built-in plagiarism checker that makes sure your AI-generated content is original. It also includes an AI detector that flags text that might be flagged by search engines as AI spam.

✅ Pro plan offers 2,000 AI prompts per month

✅ One-click rewrite tool transforms tone instantly

✅ Built-in plagiarism checker and AI detector

✅ Works across 500,000+ apps and websites

✅ Drafts content directly in WordPress, Gmail, Slack, LinkedIn

✅ No copying or switching between platforms

❌ Cannot send emails or manage subscriber lists

❌ AI can be overly formal or stiff

❌ Not a marketing platform—purely a writing tool

Pricing starts at $12/month (billed annually)

Best for content marketers who want an AI assistant that works everywhere they write

Grammarly’s Pro plan includes 2,000 AI prompts per month. That’s enough to generate dozens of email drafts, social captions, and blog outlines without running out of credits.

One limitation is that Grammarly is a writing tool, not a marketing platform. It cannot send emails, manage your subscriber list, or track click-through rates.

Another thing to watch out for is that the AI suggestions can sometimes be overly formal or stiff. I often had to add a human touch to keep the writing sounding creative and unique.

Why I Recommend Grammarly: It works everywhere you write. You can draft and polish content without leaving your current workflow.

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8. Jasper – Best for Professional Copywriting & Brand Voice

Jasper is a professional AI writing tool that’s great for creating long marketing campaigns. For example, it has a special Brand Voice feature where you can upload your company’s style guide. This helps the AI write emails that sound exactly like you and not like generic output.

I tested Jasper by creating a multi-email welcome sequence. After signing up, I accessed the Brand Voice settings and uploaded sample content that represented my writing style.

Jasper analyzed the text and learned my tone, vocabulary, and sentence structure. When I generated new emails, they matched my voice automatically without extra prompting.

The platform also includes templates for famous marketing frameworks like AIDA (Attention, Interest, Desire, Action). I selected the AIDA template and filled in basic information about my product.

Jasper wrote a complete email sequence that followed the framework step by step. Each email built on the previous one to guide readers toward a purchase decision.

I tested the language feature by writing emails in Spanish and French. Jasper maintained the same brand voice and marketing structure across different languages.

Plus, the team collaboration tools let multiple people work on campaigns together. I could share templates and brand voice settings with colleagues to keep our messaging consistent.

When it comes to pricing, the Creator plan includes unlimited AI words. This means I could generate as many drafts as I needed without worrying about running out of credits or hitting monthly limits.

✅ Creator plan includes unlimited AI words

✅ Brand Voice feature matches your company’s style guide

✅ Templates for famous marketing frameworks like AIDA

✅ Supports writing in over 30 languages

✅ Built for high-volume content creation

✅ Team collaboration tools for consistent messaging

❌ Separate website requires copying text back to WordPress

❌ Higher monthly price than other tools

❌ Steeper cost if paying month-to-month vs annually

Pricing starts at $59/month (billed annually).

Best for professional copywriters and marketing teams who create high-volume content and need AI to match their exact brand voice

One downside is that Jasper is a separate website, so you have to copy the generated text back into WordPress or your email marketing platform manually. This often means you lose your formatting and have to re-add links or bold text.

Plus, the monthly price is higher than other tools, especially if you choose to pay month-to-month instead of annually. The annual plan offers better value but requires a larger upfront commitment.

Why I Recommend Jasper: It handles high-volume content creation. Large teams get access to consistent brand voice across all campaigns.

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What Is the Best AI Email Generator for Content Marketers?

After testing all the top tools, I believe AIOSEO (All in One SEO) is the best AI email generator for most content marketers. It’s the easiest way to turn your blog posts into email newsletters without ever leaving your WordPress site.

However, the best tool for you depends on what you need to do.

• If you have a WooCommerce store, I recommend FunnelKit Automations because it’s built for online shops and helps you send personal AI emails based on what customers buy.
• For beginners who want a simple, all-in-one tool, Constant Contact is my top choice since it handles both the writing and the sending of your emails in one place.

Pro Tip: If you’re sending emails from your website, make sure they actually get to the inbox. I recommend using WP Mail SMTP, the best WordPress SMTP plugin, alongside your AI generator to stop your emails from being sent to spam.

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Frequently Asked Questions About AI Email Generators

Many business owners have questions about how to use artificial intelligence to improve their marketing without losing the personal touch.

Here are the most common questions I hear about using AI email generators for content marketing.

What is the best AI email generator for beginners?

For most beginners using WordPress, I recommend AIOSEO because it works directly inside your website dashboard. It takes blog posts you’ve already written and automatically creates summaries for newsletters.

If you prefer a standalone tool that handles both writing and sending, Constant Contact is another excellent choice with a friendly drag-and-drop editor.

Do I need technical skills to use an AI email generator?

No, you don’t need coding or technical skills to use tools like Constant Contact or AIOSEO. These platforms use simple text prompts where you just describe what you want.

While more advanced tools like Uncanny Automator allow for complex workflows, they also use a no-code interface where you simply select options from a menu.

Will AI-generated emails go to the spam folder?

Using AI to write your copy doesn’t automatically send emails to spam, but how you send them matters. To make sure messages reach the inbox, I recommend using a plugin like WP Mail SMTP with a reliable service like SendLayer.

Additionally, tools like Grammarly can help you check AI-generated text to avoid spammy words that might trigger filters.

Can AI email generators help with eCommerce sales?

Yes, AI email generators are very effective for online stores. A tool like FunnelKit Automations is built specifically for WooCommerce and can write personalized emails for customers who leave items in their cart. It uses your actual product data to create relevant offers, which helps convert more visitors into buyers.

Is it okay to send AI-generated content to my subscribers?

Yes, as long as the content is helpful and accurate. Most successful marketers use AI as a starting point and then add their own voice and insights. Tools like Grammarly help you polish AI drafts to sound more human. Your subscribers care about getting valuable information, not whether a human or AI wrote the first draft.

Is the content from AI email generators original?

Tools like Jasper use advanced language models to create original text based on your instructions. While the AI learns from vast amounts of data, it generates new sentences for every prompt rather than copying existing text.

However, I always recommend using a tool like Grammarly to double-check your drafts and add your own personal brand voice before sending.

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Additional Resources for Email Newsletters

I hope this article helped you discover the best AI email generators.

If you want to learn more about growing your email list and sending better emails, check out these helpful guides:

• How to Create an Email Newsletter (Step by Step) – A complete guide for beginners on how to start your first newsletter from scratch.
• Best Email Marketing Services for Small Businesses – Our expert pick of the best platforms to send your AI-generated emails.
• How to Build Your Email List in WordPress with OptinMonster, Learn how we used OptinMonster to grow our own email subscribers by 600%.
• Beginner’s Guide to WordPress Email Marketing Automation – A deeper look at how to set up automatic ‘drip’ sequences to save you time.
• How to Fix WordPress Not Sending Email Issue – A must-read guide to make sure your AI emails don’t end up in the spam folder.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 8 Best AI Email Generators for Content Marketers (Based on My Testing) first appeared on WPBeginner.

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6 Automation Tricks to Reduce Churn on Your Membership Site

On our video training site, WP101, our focus is on helping members feel confident with WordPress and grow their websites over time. But we learned that churn (members cancelling their subscriptions) is a common challenge, even when the content is genuinely valuable.

In many cases, members don’t cancel because they’re unhappy with the content. They cancel because they get busy, forget to log in, or lose momentum.

That’s where automation made a real difference for us. By adding a few simple workflows, we were able to stay connected with members at the right moments, reduce cancellations, and keep people engaged without extra manual work.

In this guide, I’ll share the exact automation strategies we use to improve member retention. They’re easy to set up and can have a meaningful impact on your membership revenue.

TL;DR: Reducing churn on a membership site comes down to staying connected at the right moments. This includes using automation to:

• Welcome new members.
• Drip content to prevent overwhelm.
• Re-engage inactive users.
• Recover failed payments.
• Celebrate member milestones.
• Offer smart alternatives when someone tries to cancel.

Why You Need Smart Solutions for Member Retention

Churn can really hurt the subscription revenue on your membership website. When members cancel, you are forced to constantly hunt for new signups just to maintain your current income.

To fix this, you must understand the two types of churn:

• Voluntary churn happens when members choose to leave because they lose interest.
• Involuntary churn occurs when payments fail due to expired cards or bank errors.

Here is a quick breakdown of common membership terms you should know:

Term	Definition
Churn	The percentage of members who cancel during a specific period.
Voluntary Churn	When members actively choose to cancel their accounts.
Involuntary Churn	When memberships end due to payment failures or expired cards.
Retention Rate	The percentage of members who stay subscribed over time.
Dunning	Automatically retrying failed payments and sending reminders.
Drip Content	Releasing content on a schedule to keep members engaged.

Manual retention strategies might work when you are just starting out, but they become impossible to manage as your site grows. Eventually, there aren’t enough hours in the day to personally email every single member who forgets to update their credit card.

That is where automation becomes essential. It handles these tasks 24/7, ensuring no member slips through the cracks while you focus on creating great content.

Here’s a quick overview of the automation strategies I will cover in this article. You can use the links below to jump to different methods:

1. Automate Your Community Welcome Committee
2. Keep Members Coming Back With Drip-Fed Content
3. Re-engage At-Risk Members
4. Simplify Payment Issues with Automatic Reminders
5. Celebrate Loyalty With an Anniversary Gift
6. Save Departing Members by Understanding Their Needs
7. Frequently Asked Questions About Membership Churn
8. Additional Resources for Membership Websites

1. Automate Your Community Welcome Committee

In my experience, the most important moment in a member’s lifecycle is the first five minutes after they pay. If they have to hunt for your community page or request access manually, the excitement fades.

I have found that the best solution is to create an automated Welcome Committee.

Instead of just sending a cold transaction receipt, I use Uncanny Automator to instantly introduce the new member to the community.

For example, as soon as a payment goes through, the system can automatically post a shoutout in your member forum, Facebook group, or Slack channel saying:

Please welcome [Name] to the tribe!

This immediate public recognition makes the new member feel seen and valued before they even log in.

To do this, you will need the Pro version. You can get an overview of how to use the plugin in our guide on how to create automated workflows in WordPress with Uncanny Automator.

You will also need an active community platform. For this tutorial, I will be using BuddyBoss, but the process is similar for other platforms.

If you haven’t built one yet, you can follow our full guide on how to create a private community with WordPress.

Once your tools are active, go to Automator » Add New and create a Logged-in recipe.

Step 1: The Trigger

Select the ‘MemberPress’ integration and choose the trigger: ‘A user is added to a membership’. Then, select the specific membership level (for example, ‘Gold Plan’).

Step 2: The Actions

We want to make the user feel famous instantly. Select the ‘BuddyBoss’ integration (or whichever online community platform you are using) and add these two actions:

• Action 1: ‘Add the user to a group’. Select your ‘Welcome’ or ‘Introductions’ group.
• Action 2: ‘Post to the user’s activity stream’. You can automate a message like: “I just joined the Gold Community! Say hello! 👋”

Now, the moment a user buys, they are instantly part of the tribe. Their profile is active, they are in the group, and they have a post that others can like and comment on. This builds immediate ‘social stickiness’.

2. Keep Members Coming Back With Drip-Fed Content

I have seen many membership sites fail because they overwhelm their users on day one. If you give a new member instant access to 500 videos, they often feel paralyzed and eventually cancel because they ‘don’t have time.’

The solution we use at our own video membership site is drip content. By releasing material on a schedule, you give members a compelling reason to stay subscribed month after month.

MemberPress makes this incredibly easy by automatically handling the timeline for each user.

To set this up, go to MemberPress » Rules and click ‘Add New’. Under ‘Protected Content’, select the content (like a specific category of posts or a single course page) you want to delay.

Next, scroll down to the ‘Drip / Expiration’ section and check the ‘Enable’ box.

Here, you can set the rule to trigger after a specific time. For example, you can set it to ‘7’ days after ‘Member Registers’.

My Favorite Trick: You can also use Fixed Date dripping. I use this to release special holiday content (like a Black Friday bonus) that becomes available to everyone on the same day. It creates a ‘cohort effect‘ where the whole community discusses the new content simultaneously, boosting engagement.

Instead of binging and leaving, members develop a habit of returning to your site. This simple change transforms a one-time visitor into a long-term subscriber.

For step-by-step instructions on setting up both scheduled and fixed-date dripping, see our guide on how to add automatic drip content in your WordPress site.

3. Re-engage At-Risk Members

In my experience, members typically leave for one of two reasons: either they lose interest and drift away, or they get frustrated and angry. The good news is that you can use automation to catch both types before they cancel.

Here are two different ‘watchdog’ automations I use to save these members:

Method 1: Catch ‘The Drifter’ With a FunnelKit Winback

When a member stops logging in, they are usually just weeks away from cancelling. You need to catch them while they still remember you.

For this, I recommend using FunnelKit Automations. Because it lives inside your WordPress dashboard, FunnelKit can see the exact moment a user logs in. Most external email tools cannot access this real-time data.

To set up this automation, just go to FunnelKit Automations » Automations and click ‘Create Automation’. You will see two specific templates:

• Customer Winback (No Coupon): I recommend starting here. It sends a ‘We miss you’ email highlighting popular content or asking if they need help. It re-engages users without eating into your profits.
• Customer Winback (With Coupon): Use this for members who have been inactive for a long time (e.g., 60+ days). It automatically generates a unique discount code to incentivize them to return.

For a full walkthrough of setting this up, see our guide on how to send automated coupons to bring back customers.

Method 2: Catch ‘The Complainant’ Using Sentiment Analysis

Sometimes, a member is active but unhappy. If they send a frustrated message to support, then you want to know immediately.

You can use Uncanny Automator‘s OpenAI integration to analyze the text of incoming contact forms. If the AI detects negative sentiment, then you can automate an urgent notification to your team on Slack or email.

This lets you jump in and save the relationship before they hit ‘Cancel’. To learn exactly how to build this, see our guides on how to use AI for customer service in WordPress and how to use OpenAI on WordPress.

4. Simplify Payment Issues with Automatic Reminders

Involuntary churn is frustrating because these members actually want to stay. Their credit card simply expired, or their bank declined the transaction.

If you do not have a system to catch these failures, then you will lose revenue instantly. Here are two ways to automate your recovery process using MemberPress.

Safety Note: Whenever you customize billing emails or dunning sequences, I recommend performing a test transaction with a test credit card. This ensures your ‘Update Payment’ links work correctly and don’t lead to a 404 error.

Method 1: The Essential Notification (Native Emails)

MemberPress has built-in emails that fire when a card fails. To check them, go to MemberPress » Settings » Emails.

Ensure the ‘Failed Transaction’ and ‘Credit Card Expiring’ emails are checked. I strongly recommend clicking ‘Edit’ to customize the message.

Just make sure you don’t sound like a robot. I recommend using a helpful subject line like ‘Action Required: Don’t lose access to [Site Name]’ rather than a scary ‘Payment Failed’ notice.

Be friendly and provide a direct link to the user’s Account page so they can update their card in seconds.

Method 2: The Dunning Sequence (Automated Recovery)

Sending just one email isn’t enough because people get busy and forget. To send a sequence (say on Day 3 and Day 7), you can use the MemberPress » Reminders feature.

Click ‘Add New’ and set the trigger to ‘After Subscription Expires’.

You can create multiple reminders, say one for ‘3 Days After’ and another for ‘7 Days After’. This persistent (but polite) sequence often recovers significantly more revenue than a single notice.

5. Celebrate Loyalty With an Anniversary Gift

One of the biggest reasons members churn is that they feel unappreciated. A simple ‘Thank You’ at the right moment can reset their commitment for another year.

I recommend setting up an automated anniversary gift email. This is not a receipt, it is a celebration.

For instance, you can use automation to celebrate your members in several ways:

• Hidden Bonus Module: Unlock a course or lesson that only becomes available after their first year.
• Digital Loyalty Badge: Send a badge that appears on their community profile.
• Surprise Discount: Offer a discount code they can apply to their next renewal or upgrade.

The goal is to turn a routine billing date into a moment of delight. This makes members feel valued and far less likely to cancel when their bill comes due.

You can do this using the MemberPress » Reminders feature (the same tool we used for payment failures). Simply click ‘Add New’ and configure the timing to send ‘1 Year After Member Signs Up’.

Here’s what you should include in the email:

• A celebration: ‘Happy 1 Year Anniversary!’
• A surprise gift: A link to a hidden bonus video, a PDF cheat sheet, or a special discount code (like LOYALTY20) that they can apply to their next upgrade.

This creates a ‘positive surprise’ moment. Members who feel valued are far less likely to cancel when their bill comes due.

6. Save Departing Members by Understanding Their Needs

Sometimes, despite your best efforts, a member will decide to leave.

However, the moment they click ‘Cancel’ does not have to be the end of the road. You can use two distinct strategies to turn this negative into a positive.

Strategy 1: The ‘Save’ Offer (Downsells & Pauses)

Before processing the cancellation, offer an alternative. Many members cancel simply because of temporary budget tightness or a lack of time.

The trick is to use OptinMonster, which is the best popup plugin lead generation software for marketers. It offers page targeting rules that trigger a popup specifically when a user visits your ‘Account Cancellation’ page. This is your last line of defense.

This popup should offer:

• A Pause Option: “Need a break? Pause your membership for 30 days.” First, enable ‘Self-Service Pauses’ in your MemberPress » Settings. Then link the popup button to the MemberPress Account page so they can switch their status to ‘Paused’ instead of cancelling.
• A Downsell: “Switch to our Lite plan for half the price.”

This strategy is powerful because it catches the user right at the moment of decision. By addressing their objection (cost or time) before they click the final button, you give them a valid reason to stay.

See our case study on how OptinMonster boosts conversions to learn more about how targeted popups can influence user behavior.

You can also read our complete OptinMonster review to learn more about how it works.

Strategy 2: The Exit Survey

If the user declines your offer and proceeds to cancel, your goal shifts to gathering data. You need to know why they are leaving so you can fix the problem for future members.

I recommend embedding a simple survey on your ‘Cancellation Confirmation’ page. You can use WPForms or UserFeedback to ask a single question: “What is the main reason you are cancelling?”

If you see a trend, like lots of people complaining about video playback issues, then you know exactly what to fix.

For more details, see our guide on how to create a survey in WordPress.

Frequently Asked Questions About Membership Churn

Understanding how to use automation to reduce churn on your membership site is important for maintaining and growing your subscriber base.

Here are answers to some of the most common questions, paired with actionable insights to help you make changes effectively.

1. What is the difference between voluntary and involuntary churn?

Voluntary churn occurs when members cancel their subscriptions by choice, often due to dissatisfaction or a perceived lack of value. In contrast, involuntary churn happens when memberships lapse unintentionally, such as through failed payments or expired credit cards.

2. How often should I send re-engagement emails without being annoying?

It’s important to find the right frequency for re-engagement emails. A typical strategy is to send an email after 14 days of inactivity. If there’s no response, follow up once every week or two, adjusting as needed based on user feedback and engagement levels.

Tools like Uncanny Automator and FunnelKit can help automate and personalize these sequences to reduce annoyance.

3. Is it better to offer a discount or a ‘pause’ option to prevent cancellation?

Offering a ‘pause’ option can be more beneficial for long-term retention as it acknowledges the member’s circumstances without completely severing the relationship.

However, discounts can be effective in specific contexts when paired with limited-time offers and incentives. Using OptinMonster’s popups can help present these options strategically.

4. Why are smart engagement triggers important for membership sites?

Engagement triggers, such as those set up through Uncanny Automator, are important for identifying members who might be at risk of churn due to inactivity.

By using smart engagement strategies, you can activate re-engagement campaigns that offer tailored content and support and reduce the risk of losing members.

Additional Resources for Membership Websites

I hope this article helped you learn smart automated solutions to keep members hooked on your membership site.

You might also like to see these additional resources:

• Best WordPress Membership Plugins (Compared) – A comprehensive comparison for small business owners looking for advanced membership automation features like dripping and dunning.
• How to Create Automated Workflows in WordPress With Uncanny Automator – A technical deep dive into Uncanny Automator, providing the recipe foundations for the re-engagement and community triggers discussed in this post.
• How to Easily Add a Client Feedback Form in WordPress – A step-by-step tutorial on setting up the automated exit surveys that help you turn cancellations into actionable business insights.
• How to Track User Engagement in WordPress with Google Analytics – Explains how to set up tracking to identify ‘quiet’ members before they hit the 14-day inactivity trigger.

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The post 6 Automation Tricks to Reduce Churn on Your Membership Site first appeared on WPBeginner.

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