The 10 Best Copywriting Courses for 2024 (Both Free & Paid)

Looking for top-notch copywriting courses to master the art of persuasive writing?

Well, you’re in the right place!

The right online copywriting course can be your golden ticket. It can launch a lucrative career or skyrocket your business growth.

How?

By enhancing your writing skills and teaching you how to craft compelling marketing copy, you can deliver messages that drive your audience to take action.

Whether you’re a complete newbie, an entrepreneur seeking to scale your business or a freelance writer, we’ve got something for you.

In no particulate order, let’s dive in!

1. Brian Clark’s Copyblogger Copywriting 101

Cost: Free

Length: Self-paced

Qualification: No

We all start somewhere, and Brian Clark’s Copyblogger’s Copywriting 101 is the perfect starting point for an aspiring freelance copywriter. 

This free online course allows you to build your knowledge base one step at a time with its incremental learning approach.

Plus, with guidance from a professional copywriter, you’ll go from novice to knowledgeable faster than you can type a catchy headline.

Pros

• Comprehensive beginner-friendly content.
• Step-by-step approach to learning.
• Taught by a recognized professional copywriter.

Cons

• No certification provided.
• Might not be as detailed as some other courses.
• May not cover advanced topics in copywriting.

2. Skillshare’s Copywriting for Beginners

Cost: Free

Length: 1 hour

Qualification: No

Embarking on your creative writing journey can seem daunting. 

Skillshare’s Copywriting for Beginners course is designed with novice writers in mind, providing a quick guide to learning the copywriting essentials. 

And the best part? 

You don’t have to worry about producing clichéd, overused content.

This course’s unique feature is its emphasis on avoiding cheesiness while crafting effective copy. 

Let’s face it; we’ve all encountered content writing that tries too hard to sell or impress, resulting in a cringe-worthy read. 

This course ensures you don’t fall into that trap, guiding you to create authentic, engaging copy that resonates with your target audience.

Pros

• Beginner-friendly content.
• Focuses on writing authentic, non-cheesy copy
• Self-paced learning

Cons

• No certification provided
• Not be as detailed as some other courses
• Limited focus on other forms of effective copywriting beyond web copy

3. AWAI’s Accelerated Program for Seven-Figure Copywriting

Cost: $497

Length: Self-paced

Qualification: Yes

Are you ready to turn your copywriting skills into a lucrative career? 

The American Writers and Artists Institute’s (AWAI) course is for those who dare to dream big. 

It’s not just about writing compelling copy; it’s about monetizing your skills to create a high-income career. Its unique emphasis on financial success distinguishes it from other courses. 

This isn’t just an educational program; it’s a life-altering investment.

Pros

• Comprehensive coverage of direct response copywriting.
• Teaches how to monetize copywriting skills effectively.
• Certificate provided upon completion.

Cons

• Requires a significant upfront investment.
• Limited focus on other types of copywriting.
• Might be too detailed for those seeking a basic course.

4. Udemy’s Copywriting Secrets

Cost: $49.99

Length: Approximately 3 hours

Qualification: No

Craving the power to write copy that not only informs but also sells?

Look no further! Udemy’s Copywriting Secrets course dissects the art of writing sales-driving copy. 

What sets this course apart? 

It’s a practical, secret-revealing approach to writing copy that sells. You’ll unlock the potential of your words, transforming them into sales powerhouses. 

This is not your ordinary writing class; it’s a hidden treasure trove of copywriting gems.

Pros

• Focuses on writing copy that drives sales.
• Covers various types of copy, including web and press releases.
• Low cost with a 30-day money-back guarantee.

Cons

• No formal qualification upon completion.
• The course content may be consumed quickly due to its short length.
• Not ideal for those seeking a more theoretical understanding.

5. The Creative Copywriter Academy

Cost: $290

Length: 3 months

Qualification: Yes

Seeking to add that creative edge to your copywriting? The Creative Copywriter Academy is the place for you.

This course offers a comprehensive curriculum that covers everything from the basics to the nuances of creative copywriting.

It’s not just about writing, though, but about crafting narratives that captivate and engage, compelling readers to take action. This course encourages you to explore your creative boundaries while delivering copy that hits home.

Moreover, it ventures into the realm of social media, teaching you how to craft shareable content that resonates with your online audience.

Pros

• Comprehensive coverage of creative copywriting.
• Includes social media copywriting.
• Certificate provided upon completion.

Cons

• Might not delve as deeply into more technical aspects like SEO.
• May not be suitable for those seeking a traditional copywriting course.
• Requires a significant time commitment to cover all the material.

6. Joanna Wiebe’s Copyhackers

Cost: $997

Length: Self-paced

Qualification: Yes

Take your copywriting skills to the next level with Joanna Wiebe’s Copyhackers. This course offers actionable insights into compelling copywriting, but what’s the cherry on top? 

Hands-on coaching from an industry-renowned professional. 

This is more than just a course; it’s an opportunity to learn from a master of the craft.

Pros

• Comprehensive and effective copywriting instruction.
• Taught by an industry-renowned copywriter.
• Certificate provided upon completion.

Cons

• Might be too advanced for beginners.
• The course may be intensive and time-consuming for some.
• High upfront cost.

7. The College of Media and Publishing’s Copywriting Course

Cost: £494.50 ($600 to $620)

Length: Approximately 80 hours

Qualification: Yes

Venturing beyond borders, the College of Media and Publishing’s Copywriting Course is a UK-based online program that brings global perspectives to your learning. 

With accreditation from ABC Awards, this course covers everything from SEO copywriting to writing for social media. 

So, whether you’re in London or Los Angeles, this course equips you with the skills to craft copy that transcends geographic boundaries.

Pros

• Comprehensive coverage of various types of copywriting.
• ABC Awards accreditation adds weight to the certificate.
• Includes SEO and social media copywriting.

Cons

• UK-based, so it may not appeal to all.
• Might not delve into the business aspect of copywriting.
• The course may be intensive and time-consuming for some.

8. SEO Copywriting Certification by SuccessWorks

Cost: $995

Length: Self-paced

Qualification: Yes

In the digital age, SEO is king. 

And the SEO Copywriting Certification by SuccessWorks hones in on this crucial aspect of digital marketing, offering a specialized course focusing exclusively on SEO copy. 

It stands out amongst the crowd with its laser-focused and in-depth approach to SEO copywriting. 

So, if you want to become an expert in writing copy that ranks, this digital marketing course can be your launchpad.

Pros

• Specialized course focusing on SEO copywriting.
• Certificate provided upon completion.
• Taught by industry professionals.

Cons

• Limited focus on other types of copywriting.
• Not ideal for those seeking a broader copywriting curriculum.
• The cost is for yearly access to the course material. You can renew for $350 per year.

9. CIM Copywriting Masterclass

Cost: £1,249 ($1,550 to $1,600)

Length: Self-paced

Qualification: Yes

Are you ready to dive into the world of professional copywriting? 

The Chartered Institute of Marketing (CIM) offers a masterclass in copywriting, designed to immerse you in the art of creating great copy. 

This course is an in-depth journey into the world of words that inspire, motivate, and convert. 

Its unique selling point? 

The prestigious recognition associated with CIM, giving your copywriting credentials a significant boost. 

This isn’t just a masterclass; it’s your passport to an illustrious copywriting career.

Pros

• Comprehensive course covering various types of copywriting.
• Taught by marketing professionals.
• Certificate provided upon completion.

Cons

• May not cover some niche copywriting topics in detail.
• Might be intensive and time-consuming for some.
• The most expensive on the list.

10. The Secrets Of Copywriting: How to Make Money with Copy and Marketing

Cost: Free

Length: 5 hours

Qualification: No

If you’re dipping your toes into the world of digital copywriting? 

Why not try this free YouTube course from Alex Myatt. It offers a unique perspective on making money through copywriting and marketing.

Plus, it’s accessible to anyone, anywhere, at any time!

Pros

• Free and accessible course.
• Focuses on monetizing digital copywriting skills.
• Can be consumed quickly due to its short length.

Cons

• No formal qualification upon completion.
• Might not be as detailed as some other courses.
• Lacks the structure of a traditional course.

Start Your Journey with the Best Copywriting Course

Feeling overwhelmed by all these choices? We get it. You’re probably thinking, “How do I even start?”

But remember, you’re already a step ahead. You’ve got this list, a secret map to the world of copywriting essentials. 

These courses? They’re your stepping stones, the keys to unlocking your potential. You’re on the cusp of something great.

So, take a deep breath. 

And pick the best course for you.

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